Legal and ethical considerations in marketing essay sample legal and ethical considerations in marketing, product safety, and intellectual property in this paper i am going to research 3-5 ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety.
While marketing has existed since the start of commercial trading, it has become more and more of a grey area for businesses in recent times questions that have been raised include: the blurred line between data collection and the invasion of privacy as well as the grey area between attracting consumers and deceptive advertisement.
Another significant ethical consideration involved in market research involves breaches of confidentiality companies regularly share information about customers with partners and affiliates, requiring the customer to opt-out of the sharing if he doesn't want to be involved. Running head: legal and ethical consideration 1 legal and ethical considerations in marketing, product safety, and intellectual property ka chasitdy brown june 16, 2014 law and ethics wendy wilson-white strayer university legal and ethical considerations 2 legal and ethical considerations in marketing, product safety, and intellectual property 1.
Legal and ethical considerations in marketing, product safety, and intellectual property essay sample abstract in this paper, using technology and information resources for research, i will analyze and assess legal and ethical restraints on marketing and advertising, relative to both consumers and organizations.
Advertisers have a range of less-than-ethical yet legal tools at their disposal, including subliminal advertising, emotional appeals, taking advantage of less educated individuals, spreading propaganda for political campaigns, and other tactics ethical advertisers consistently refrain from using.